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Connect with your audience: Web safe fonts PDF Print E-mail
Monday, 27 October 2008 12:08

Websites are all about connecting with a reader. To ensure an enjoyable reading experience only use web safe fonts (listed below): 

The Three Reasons You Should Use Web Safe Fonts: 

1.      They’re legible

2.      They’re universal

3.      They’re plain

You most likely have a website so people can learn more about you and your services. Ultimately, your goal is to connect with your perfect client and have him or her sign up for counseling, workshops, seminars, etc. 

Your number one priority is to ensure people can easily read your content. 

One of the ways you can guarantee legibility is to use web appropriate fonts (typefaces).

Many novices love to get creative with web text. This is certainly understandable, but it is a big mistake, possibly a costly one. With the exception of your logo, there are only a handful of fonts you should ever use with your website:

 
It's time to Grow the Extra Mile PDF Print E-mail
Friday, 24 October 2008 10:39

At Noon PST today, 

Grow the Extra Mile™

opened for registration.

Click here to read more: 

www.growingsomewhere.com

The program was designed exclusively for people growing spiritually based businesses or private practices: Spiritual Directors, Counselors, Therapists, Healthcare Practitioners, Artists, Dreamworkers, etc. Many people have already inquired to register, so if you want to join our growing group, make sure you check it out:  www.growingsomewhere.com.

 
How can a website help you grow? PDF Print E-mail
Thursday, 23 October 2008 13:10

This post isn't just a shameless sales tactic to create interest in my new program Grow the Extra Mile™ which opens for registration tomorrow. 

Honestly, I had no intention of writing today, but I was inspired after a real dilemma I had this morning. 

Here’s what happened: 
 
PDF Print E-mail
Wednesday, 22 October 2008 12:09

 What do baton twirling and self-promotion have in common? 

Yesterday I bought something I normally wouldn’t buy. It wasn’t because the saleswoman was pushy or had a witty sales line. In fact, all she did was connect with me in an authentic way.

As I prepare to launch my new program, Grow the Extra Mile™, I’m struck by the power of this woman’s sales skills. Many of my colleagues want to grow private practices or businesses, but like most people, they don’t want to use anything that feels like a pushy sales pitch. I can certainly relate. That's one of the reasons I developed a program that teaches people how to grow their businesses authentically.

But I’ve gotten ahead of myself. Let me start at the beginning: 

 
Grow Down Moses: Authentic Spiritual Practice PDF Print E-mail
Sometimes you have to grow down before you can grow up. I learned this in September 2004, the morning I woke from a dream with a pounding heart.

It wasn’t exactly a nightmare, but it definitely caught my attention.

I dreamed I was attending an outdoor Yom Kippur service. I walked down to a grassy field and saw a man sitting on the ground. He was wearing a yarmulke and guarding something.

A breeze swept through, stirring his papers, so I bent down to pick them up.

“No!” yelled the man, “Human hands haven’t touched that scroll since Moses wrote it!” I panicked and fled the scene.

Later that day, I experienced my first waking life Yom Kippur service. The Rabbi approached me with a twinkle in his eye and said, “We have a 400 year old Torah that survived the holocaust. You can pray with it if you’d like.”

My heart raced again as dream fragments flooded my mind. I didn’t want to get too close to anything that resembled sacred script for fear of accidentally touching it!

A bit leery, I entered through the temple doors. 
 
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